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While YouTube video tags have historically been important, they recently have played less of a role in a video‘s success. Tags may influence your video‘s visibility and discoverability, but we recommend that you focus on creating interesting video ideas and finding the perfect video title.
Make sure your tags accurately represent the content of your video. Irrelevant tags can mislead viewers and harm your engagement metrics.
Include keywords related to your video topic. Keywords help YouTube's algorithm understand the context of your video.
Incorporate long-tail keywords, which are more specific and can target niche audiences better.
Look at successful competitors' tags to understand what might work for similar content.
Avoid tag-stuffing. Use only as many tags as necessary to accurately describe your video.
As trends and viewer behavior change, it’s beneficial to update tags to stay relevant and maintain visibility.
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